Combination shipping container and display device



D. sows-ram 3,072,246 COMBINATION SHIPPING CONTAINER AND DISPLAY DEVICEJan. 8, 1963 4 Sheets-Sheet 1 Filed Oct. 30, 1959 FIG 2.

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COMBINATION SHIPPING CONTAINER AND DISPLAY DEVICE Filed Oct. 30. 1959 4Sheets-Sheet 2 INVENTOR. 49W BY Mm fi FIG. IO.

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ll 7? MNO United States Patent Ofiice 3,072,246 Fatented Jan. 8, 19533,072,246 CQMEINATION SHIPPING CONTAINER AND DISPLAY DEVICE DanielGoldstein, New York, N.Y., assignor to Schenley Industries, Inc, NewYork, N.Y., a corporation of Delaware Filed Oct. 30, 1959, Ser. No.849,827 Claims. (Cl. 20644) This invention relates generally to acombination shipping container and display device, and is especially concerned with novel selfforrning and self-standing easels for presentingan attractive advertising message and effectively prevent pilferage andtheft. This is an improvement over the type of combination container anddisplay device shown and described in application Serial No. 523,301,filed July 20, 1955.

While the present invention has been primarily developed and employedfor use in conjunction with transporting and displaying bottles, andwill be illustrated and described hereinafter with particular referencethereto, it is appreciated that the various novel devices of the instantinvention are capable of many varied applications, all of which areintended to be comprehended herein. For example, the combinationshipping container and display device may be in conjunction with bottledgoods as well as goods in tubes, cans, boxes and jars, and for all sizesthereof.

It is a general object of the present invention to provide a combinationshipping container and display device which is adapted for advantageousemployment in attractively displaying the contents of the shippingcontainer, presenting advertising material in connection with thedisplayed merchandise at the point of sale, and in substantiallyeliminating or reducing theft of the goods displayed.

It is another object of the present invention to provide a combinationdevice of the type described wherein the separator or divider panels,protecting pads, and liner sections may be utilized for advertising anddisplay purposes without sacrifice of their protective functions intransit.

It is a further object of the present invention to provide a combinationcontainer and display structure having the advantageous characteristicsmentioned in the preceding paragraphs which may very quickly and easilybe transformed from its original condition to accomplish the merchandisedisplay and advertising function, even by unskilled persons and withlittle or no instructions.

The instant invention further contemplates the provision of displaymaterial for association with merchandise in such a manner as to deterand inhibit pilferage or stealing of the merchandise.

It is still another object of the invention to provide a combinationdevice of the type described wherein a display may be formed from thecontainer, as by punching out and tearing, all Without the use of aknife or any other cutting instrument.

It is still another object of the present invention to provide acombination shipping container and display device of the type describedwhich includes one or more panels of novel structure such as to bereadily formed into an easel or sign associated with the contained goodsand adapted to carry a related advertising message.

Other objects of the present invention will become apparent upon readingthe following specification and referring to the accompanying drawings,which form a material part of this disclosure.

The invention accordingly consists in the features of construction,combinations of elements, and arrangements of parts, which will beexemplified in the construction hereinafter described, and of which thescope will be indicated by the appended claims.

In the drawings:

FIG. 1 is a top perspective view showing an open shipping container anda cell structure therein including a divider or separator panelconstructed in accordance with the teachings of the present invention;

FIG. 2 is a plan view of the panel of FIG. I removed from the assemblythereof;

FIG. 3 is a plan view showing a slightly modified divider panelconstructed in accordance with the present invention;

FIG. 4 is a perspective view illustrating the divider panel of FIG. 2 asan easel in its merchandise-displaying condition;

FIG. 5 is a perspective view showing the divider of FIG. 3 in its easelor display condition;

FIG. 6 is a top perspective view showing an open container including acell structure of dividers or separators of one size and typeconstructed in accordance with the teachings of the present invention;

FIG. 7 is a plan View showing a divider of the cell structure of FIG. 6apart therefrom;

FIG. 8 is a plan view showing another divider element of the cellstructure of FIG. 6 apart therefrom;

FIG. 9 is a plan view showing a slightly modified divider of the presentinvention;

FIG. 10 is a top perspective view illustrating the divider of FIG. 7 asan easel in its operative merchandisedisplaying condition;

FIG. 11 is a perspective view illustrating the divider of FIG. 8 as aneasel in its display condition;

FIG. 12 is a perspective view illustrating the slightly modifiedembodiment of FIG. 9 as an easel in its display condition;

FIG. 13 is a perspective view showing a further embodiment of a dividerpanel as an easel in merchandisedisplaying condition;

FIG. 14 is an exploded perspective view of another slightly modifiedembodiment of the present invention illustrating various parts of ashipping container;

FIG. 15 is a plan View showing a protecting pad of the container of FIG.14;

FIG. 16 is a plan view showing a section of the container liner of FIG.14; and

FIG. 17 is a perspective view showing a part of the pad of FIG. 15 indisplay condition associated with the goods for presenting anadvertising message related to the goods.

While the presently preferred material of the hereinafter describedcontainer and cell structure is that of corrugated cardboard, it isunderstood that any suitable material may be employed, as desired,without departing I from the spirit and scope of the present invention.

or container is shown in FIG. 1, and there generally designated 20.Interiorly of the container 20, and partially removed therefrom, is acell structure, generally designated 21, which may include a pluralityof intersecting dividers or separators 22, 23, and Certain of thedividers extend in one direction in parallel spaced relation withrespect to each other, while the remaining dividers extend in atransverse direction in parallel spaced relation with respect to eachother and intersecting the first-mentioned dividers to define aplurality of cells or enclosed spaces serving to protectively receivearticles or" merchandise during shipment. The dividers may be suitablyslit or slotted for interfitting engagement in the well-known manner.

A particular divider or separator 24 has been arbitrarily selected to beshown for purposes of illustration in FIGS. 3 and 5. The divider 24 maybe a generally rectangular, substantially coplanar panel havinggenerally horizontal, parallel lower and upper edges 25 and 26,respectively, and generally vertical side edges 27 extending between thelower and upper edges. A plurality of slots 23 are formed extendinginward or upward from the lower panel edge 25 and terminating short ofor spaced from the upper panel edge 26. As illustrated, the slots 28extend in substantial parallelism with each other and with the sidepanel edges 27, being equally spaced apart from next adjacent slots andthe side edges, Thus, the lower part of the panel 24 is subdivided intogenerally rectangular regions of equal area, as at 29 each locatedbetween an adjacent pair of slots 28, and as at 30, each located betweena laterally outer slot 28 and the adjacent panel side edge 27. The upperpart of the panel 24 may provide a continuous area for the imprinting ofadvertising material, as demonstrated by the characters ABC.

Formed in each or" the lower panel regions 29 may be a generallyU-shaped severance line, interrupted, cut, or otherwise weakened region,as at 31, having its bight portion lowermost adjacent to and spaced fromthe lower panel edge 25, and having its legs extending generally upwardtoward the panel edge 26. Located in spaced relation within the U-shapedinterrupted cut 31 is an interrupted cut or weakened line 32, which maybe of circular or other closed configuration.

Upon severance of the weakened line 31, the panel area therewithin,designated 33 may be swung out of the plane of the panel, as about afold line, score, or crease extending generally horizontally between thefree, upper ends of the U-shaped cut 31. In this condition, see FIG. 5,the panel area 33 defines a tab or flap extending away from the panel atthe fold line or crease 34 and disposed substantially horizontal ornormal to the panel. The region bounded within the circular cut 32, seeFIG. 3, may be readily removed to define a thorough opening or aperture35 in the flap 33. The aperture 35 in each flap 33 is of a size adaptedto receive the neck of a bottle 36, see FIG. 5, but insufiicient to passbeyond the bottle neck, so that the tab 33 engages with and rests on theenlarged portion or shoulder of the associated bottle.

It will now be appreciated that the apertured tabs or flaps 33 in theirforwardly extending, horizontally disposed relation of FIG. 5, serve tomount the divider panel 24 in generally upstanding relation on thebottles 36 for attractively displaying the latter and visuallypresenting to observers the desired advertising material in conjunc tionwith the merchandise. In order to assure the substantial verticaldisposition of the panel 24 in its displaying condition of FIG. 5, theflap apertures or openings 35 are located in spaced relation withrespect to the ends of the cut 31 and the score or fold line extendingtherebetween, such that the lower portion of the panel region 29,beneath the flap, engages or bears against the supporting bottle 36 whenthe panel is generally vertical. Thus, panel movement out of verticaldisposition is effectively restrained by this bearing engagement of thelower panel region, and by the resistance of fold line 34 to additionalcreasing.

It is, of course appreciated that an opening is formed in the dividerpanel 24 upon swinging of the flap 33 to its position normal to thedivider panel. That is, the panel region previously occupied by the flap33 is open. If desired, the opposite face of the divider panel 24 (therearward face as seen in FIG. 5) may be provided with a desiredadvertising message, and the bottles 36, or portions thereof, presentedto view through the panel openings formed by outward swinging movementof the flaps 33.

In the embodiment of FIGS. 2 and 4, there is shown a divider panel 24awhich is similar to the divider panel 24, except that the U-shaped cutsor lines of weakening 31a, and the circular cuts or lines of weakening32a are located in the laterally outermost lower panel regions 30a,rather than in the laterally inner or medial regions 29 as in FIG. 3.

The interrupted cuts or weakened lines 31a are severable to define tabsor flaps 330, as seen in FIG. 4, extending horizontally forward from thepanel and located adjacent to opposite side edges thereof. Severance ofthe circular cuts 32a, of course, provides through openings or aperturesseam the flaps 33a for receiving the necks of bottles 36a in the samemanner as the first-described embodiment. Of course, additionalmodifications of the first-described embodiment may be employed to thoseskilled in the art to satisfy different conditions and requirements.

In the embodiment of FIGS. 6' and 8 is shown a shipping container,generally designated 20b having a cell structure 21b partially removedtherefrom, including a divider or separator 24!).

The divider 24b is best seen in FIG. 8 as a generall rectangular,substantially coplanar panel having horizontal lower and upper edges 25band 26b, and generally vertical side edges 27b extending between thelower and upper edges. A plurality of generally parallel slots 28bextend inward or upward from the lower panel edge 25b toward and stopshort of or spaced from the upper panel edge 26b. The slots 28b arepreferably equally spaced from each other and the side panel edges 27bto define a plurality of equal-area lower panel regions 2% betweenadjacent slots, and 3% between each side edge 27b and the adjacent slot28b.

Formed in each lower panel region 2% is a generally U-shaped cut or lineof weakening 31b, which has its lower, bight portion substantiallyspaced from the lower panel edge 25b and has the free ends of its legsextending upwardly, slightly beyond the slots 28b. A generallyhorizontal fold line or score 34b may be formed extending between thefree ends of each U-shaped cut 31b. Within each U-shaped cut 31b isprovided a generally circular cut or line of weakening 32b. The cuts31!; and 32b, of course, correspond to the cuts 31 and 32 describedhereinbefore, as do all correspondingly numbered elements of the severalmodifications.

Further, divider panel 24b is formed in each of its lower regions 2%below the U-shaped cut 31b with a generally horizontal fold line orcrease 40 extending to and terminating at the adjacent slots 28b. Viewedotherwise, the aligned fold lines or scores 40 may be considered as asingle fold line or score extending laterally or horizontally betweenthe outer slots 23b and intersecting the medial slot 2812. In the lowerportion of each region 2%, between the fold line 40 and lower edge 28b,there is formed an additional circular cut or weakened line ll.

The operational employment of divider panel 2412 as a display inconjunction with the merchandise is illustrated in FIG. 11. It is thereseen that the U-shaped cuts 31b have been severed and the panel materialtherewithin swung outward or forward to horizontal disposition about thefold lines 345 to define fiaps or tabs 33b; and, the circular cuts 32bhave been severed to form through openings or apertures 35b in the tabs33b. Further, the lower portions of panel regions 29 have been swungforward or upward about their fold lines 40 to extend horizontally,forward therefrom and define addi tional flaps or tabs 42 located inspaced facing relation with and below respective flaps 33b. The circularcuts 41 have been severed to form through openings or apertures 43 inthe flaps 42, which apertures are in substantial vertical alignment withthe apertures 35b of flaps 33b. The lower-flap apertures 4311 may be oflarger size than the upper-flap apertures 35b, for purposes appearingpresently.

t may be observed in FIG. 11 that the divider panel 24b is associatedwith a pair of bottles 36b, with the neck of each bottle extendingthrough a respective pair of aligned flap apertures 4-3 and 35b.Further, the larger size of the lower-flap aperture 43 enables the lowerflap to seat on the enlarged or shoulder portion of its rspectivebottle, while the upper neck portion is received in the upper-flapaperture 35b, to effectively maintain the panel 24b in an upstandingcondition for prominently displaying its advertising material.

FIGS. 9 and 12 show a divider panel 24c which is substantially the sameas the panel 24b of FIGS. 8 and 11, except that there are only two slots28c, instead of three slots 28b, and therefore only a single panelregion 290 instead of a pair of panel regions 2%. The divider panel 24cis illustrated in inverted condition, as being indicative of itscondition in the cell structure 21b of FIG. 6. Thus, as seen in suchfigure, the panel 240 may, if desirable be in interfitting relationshipwith the panel 24b in the cell structure.

The single region 29c of divider panel 24c may be formed with a U'shapedcut or weakened line 316, corresponding to the cuts 311), a circular cutor weakened line 320, corresponding to the out $212, a fold line orcrease ltlc, corresponding to the fold line or crease 4t), and anadditional circular cut or weakened line 410 correspond- .ing to the cut41.

In FIG. 12 is illustrated the condition of panel 240 with the circularcuts 32c and die severed to define apertures 35c and 43c, respectively.Also, the cut 310 has been severed to permit forward swinging movementof the flap 33c about the fold line 340. The portion of region 290between the fold line 4% and the panel edge 25c (the upper panel edge inFIG. 9) has been swung forward about the fold line, and a bottle 36cengaged in the aligned apertures 43c and 35c.

Of course, similar structures may be provided in the outer regions 3%and 300 of FIGS. 8 and 9, either in addition to or in place of thestructures provided in the inner regions 2% and 290.

Another slightly modified divider panel 24d is shown in the cellstructure 21b of FIG. 6, and illustrated in greater detail in FIGS. 7and 10.

The divider panel 24d is shown in FIG. 7 as being of generallyrectangular, coplanar configuration, having horizontal edges 25d and26d, the former being upper and the latter lower as illustrated, andgenerally vertical side edges 27d extending between the horizontaledges. A pair of slots 28d extend in parallelism inward or downward fromthe edge 25d, terminating short of or spaced from the opposite edge 26:!to define a plurality of equalarea regions 29 d and 30d, the formerlying between the slots 28d and the latter between each of the sideedges 27d and the adjacent slot 28d.

A fold line, perforated line, or score 45 is formed in the panel 24aextending laterally or horizontally between the side edges 27d andintersecting with the slots 28d. The fold line or score 45 is locatedadjacent to the inner ends of the slots 28d. Between the fold line orscore 45 and the panel edge 25d, there may extend a pair of closelyadjacent, horizontally extending fold lines or scores 46. This pair offold lines 46 extends laterally or horizontally between the panel sideedges 27d, and is spaced intermediate the fold line 45 and panel edge25d. Formed in each of the panel regions 29d and 30d, between the paneledge 25d and the fold lines 46 is a circular cut or weakened line 47;and, an additional circular cut or weakened line 48 may be formed in thepanel 24d between each of the cuts 47 and the panel edge 26d.

The panel regions bounded within the circular cuts 41d, 47, and 43 mayall be readily removed by severance of said cuts to respectively defineapertures 43d, 56, and 51. The portions of panel regions 29d and 30between the panel edge 25d and scores or fold lines 46 are foldablealong the latter, and also along the fold line 45 to swing theseportions into facing, underlying relation with respect to the remainderof the panel, and specifically to respectively vertically align eachaperture 43d with a respective aperture 50, see FIG. 10. In thiscondition, it is seen that the panel regions between the fold lines 46and 45 define generally upstanding portions advantageously adapted fordisplaying advertising material. Further, the remainder of the panel24d, say between the fold line 45 and edge 26d may provide a platformfor supporting additional merchandise or the like.

The panel 24d is associated with a plurality of bottles 36d, each bottlehaving its neck extending upwardly through a respective aligned pair ofapertures 43d and 50, or upwardly through a respective aperture 51. Inthis manner, the panel 24d provides an attractive and utilitarianplatform supported by the merchandise itself, namely the bottles 36d.

Of course, a single cell structure may include one or more of thehereinbefore described embodiments, as desired.

Also in the embodiment of FIGS. 2 and 4, the opposite face of panel 24amay be provided with the desired advertising message, and portions ofthe bottle 36:: exposed on the opposite side of the panel through thepanel openings formed by outward swinging of the flaps 33a.

In FIG. 13 is shown another slightly modified embodiment, which wasmentioned hereinbefore, and wherein a divider panel 242 is formed with apair of flaps 331: shown in their position swung out of the plane of thepanel to extend generally normal to the panel. In this embodiment, theflaps 33s are swung rearward out of the plane of the panel 24c, andleave panel openings 59 in the regions from which the fiaps were formed.The bottles 362 are located on the rearward side of the panel .242 withtheir necks extending upward through the flaps 33s to support the panelin its upstanding, easel-forming displaying condition for visualpresentation of the advertising indicia. Also, the neck portions of thebottles or the bottle labels are attractively visually presented throughand framed within the panel openings 51 say to display a trademark orthe like.

FIG. 14 illustrates the several component parts of a combinationshipping container and display device of the present invention, namely acarton or container 207, a bottom protecting pad 52 adapted to rest onthe bottom wall of and within the container, a liner 53 adapted toextend interiorly about the side walls of the container, a cellstructure 21 adapted to be received in the container encompassed by theliner, and a top protecting pad 54 adapted to overlie the cell structurewithin the container.

The bottom protecting pad 52 is shown in detail in FIG. 15 and is agenerally rectangular sheet. having lower and upper edges 55 and 56, andside edges 57 and 58 extending between the lower and upper edges. Aninterrupted cut or line of weakening 59 extends parallel to the lowerand upper edges 55 and 56 terminating at its opposite ends at the sideedges 57 and 58; and, an additional interrupted cut or line of weakening60 extends generally parallel to the side edges 57 and 58 between thecut 59 and upper edge 56. Thus, the lower pad or panel 52 is 7subdivided into three separable regions or sections of generallyrectangular configuration, the largest being designated 61, and theremaining sections being designated 62 and 63. The various lettersapplied to these sections, of course, indicate the provision thereon ofsuitable advertising matter. The smaller sections 62 and 63 areseparable from the remaining section 61, and from each other for use asadvertising signs or cards. The larger section 61 is provided with apair of laterally spaced,

generally U-shaped weakened portions or interrupted cuts 317, eachhaving a laterally disposed fold line 34 extending between its ends.Thus, the cuts 31 are severable and combine with the fold lines 34 todefine flaps 33f swingable from the plane of the panel section 61 to aposition generally normal to the plane of the panel section. Also, theflaps 33] are provided with generally circular, or otherclosed-configuration interrupted cuts 329 severable to define aperturesin the respective flaps.

The easel-forming, displaying condition of the panel section 61 is shownin FiG. 17, wherein the ilaps 33 are swung forward, and bottles 36]arranged with their necks extending upward through the flaps to supportthe panel section in an elevated display condition. Here again, thearrangement may be reversed by providing advertising matter on theopposite face of the panel section 61, and exposing the bottles throughthe panel openings formed by swinging movement of the flaps 33 The topprotecting pad 54 may be substantially identical to the bottomprotecting pad 52, except that it is not provided with interrupted cutsor weakened lines 59 and 69, so that it is of greater size in itseasel-forming, display condition.

The liner 53 includes a plurality of generally rectangular sections orpanels 65 arranged in end-to-end relation and hingedly connectedtogether, as by scores interrupted cuts or fold lines 66, along which itmay be severed to provide four separate panels. One such panel is shownin FIG. 16, and is provided with a pair of laterally spaced, generallyU-shaped interrupted cuts or weakened lines 31g, and a fold line orscore 34g extending laterally between the ends of each interrupted cut.Within the reg-ion bounded by each cut 31g and foldline 34g is formed acircular or other closed-configuration interrupted cut 32g, adapted forremoval to form apertures. Thus, the regions 33g are swingable in thesame manner as corresponding regions described hereinbefore to formflaps, for mounting the panel 65 on a supporting bottle or bottles.

It is, of course appreciated that the various structures describedhereinbefore are capable of wide variety in size and shape, as for usewith different-sized shipping containers and containers of goods.

From the foregoing, it is seen that the present invention provides astructure for a combination shipping container and merchandise displaydevice which fully accomplishes its intended objects, and is welladapted to meet practical conditions of manufacture and use.

Although the present invention has been described in some detail by wayof illustration and example for purposes of clarity of understanding, itis understood that certain changes and modifications may be made withinthe spirit of the invention and scope of the appended claims.

What is claimed is:

l. A combination divider for a container and theftproof displaycomprising a generally rectangular panel adapted to have advertisingmaterial imprinted thereon, said panel having a plurality of slotsextending inward from one edge and terminating short of the oppositeedge, and a flap formed in said panel spaced from said one edge thereofand swingable between the plane of said panel and a position generallynormal to said panel along an axis generally parallel to said one edge,said flap being formed with an opening adapted to receive a bottle neck,whereby said panel is adapted to be mounted in upstanding relation onsaid bottle when said flap opening is engaged about the bottle neck,

2. A combination divider and theftproof display according to claim 1,said flap being located adjacent to one of said slots, said panel beingformed with a fold line extending between said flap and said one edgegenerally parallel to and spaced from the latter to define of the regionbetween said fold line and said one edge a second flap swingable betweenthe plane of said panel and a position generally normal to said panelabout the axis of said fold line, said second flap having an openinglocated in substantial alignment with said first-mentioned opening withsaid first and second flaps in their positions normal to said panel,said second-flap opening being adapted to receive the neck of a bottle,whereby said panel is adapted to be mounted in elevated upstandingrelation on a bottle with the neck thereof received in the openings ofsaid first and second flaps.

3. A shipping container convertible to display the shipped merchandise,comprising a protective enclosure containing bottled goods in transit,and at least one protective panel-like device removably disposed in saidenclosure for protecting the bottled goods, said device havingadvertising material imprinted thereon and being provided with amounting flap-defining provision having a removable opening-definingportion circumscribed within the area thereof, said mountingflap-defining provision being swingable into and out of the plane ofsaid device whereby on removal of said device from said enclosure andremoval of said portion, said provision may be swung out of the plane ofsaid device and engaged over the neck of said bottled goods with thelatter extending through the opening defined by said removed portion tomount and entirely support said device on said bottled goods and therebydisplay said advertising material in proximity to said goods, saiddevice including at least one slot extending inwardly from one edgethereof and terminating short of the opposite edge thereof forinter-fitting engagement with a companion similar device to define acompartmented divider for said goods, said provision being defined by apredetermined area of said device adjacent to said slot.

4. A combination protective panel for a container and theftproof displaycomprising a generally rectangular panel adapted to have advertisingmaterial imprinted thereon, said panel having a plurality of slotsextending inwardly from one edge and terminating short of the oppositeedge, a flap formed in said panel spaced from said one edge thereof andswingable between the plane of said panel and a position generallynormal to said panel along an axis generally parallel to said one edge,said flap being formed with an opening adapted to receive a bottle neck,a second flap on said panel located beneath said first mentioned flapwhen said panel is in upstanding relation and swingable between theplane of said panel and a position generally normal to said panel alongan axis generally parallel to said first mentioned axis, said secondflap being formed with an opening adapted to receive a bottle neck, theopening of said second flap being of a size smaller than the enlargedportion of a bottle so that said second flap is adapted to seat on theenlarged bottle portion, whereby said first and second flaps are adaptedwhen in a position normal to said panel to receive through theiropenings the neck of the same bottle with said second flap seated on theenlarged bottle portion to mount said panel in elevated upstanding relation of the bottle.

5. A combination divider for a container and theftproof displaycomprising a generally rectangular panel adapted to have advertisingmaterial imprinted thereon, said panel having a plurality of slotsextending inwardly from one edge and terminating short of the oppositeedge, and a flap formed in said panel spaced from said one edge thereofand swingable between the plane of said panel and a position generallynormal to said panel along an axis generally parallel to said one edge,said flap being formed with an opening adapted to receive a bottle neck,

whereby said panel is adapted to be mounted in upstanding relation onsaid bottle when said flap opening is engaged about the bottle neck,said flap being formed of the material of said panel to leave an openingtherethrough when said flap is swung to said position extendinggenerally normal to said panel, the opening thereby defined providingvisual access through said panel to a bottle having its neck received insaid flap opening.

References Cited in the file of this patent UNITED STATES PATENTS 10 FoxSept. 7, 1926 Cable Sept. 8, 1931 Everson Aug. 16, 1932 Graham Aug. 9,1938 Snelling Nov. 29, 1938 Snelling Aug. 12, 1941 Bruckner Apr. 5, 1949Paige June 3, 1958 Goldstein June 10, 1958 Paige June 24, 1958

3. A SHIPPING CONTAINER CONVERTIBLE TO DISPLAY THE SHIPPED MERCHANDISE,COMPRISING A PROTECTIVE ENCLOSURE CONTAINING BOTTLED GOODS IN TRANSIT,AND AT LEAST ONE PROTECTIVE PANEL-LIKE DEVICE REMOVABLY DISPOSED IN SAIDENCLOSURE FOR PROTECTING THE BOTTLED GOODS, SAID DEVICE HAVINGADVERTISING MATERIAL IMPRINTED THEREON AND BEING PROVIDED WITH AMOUNTING FLAP-DEFINING PROVISION HAVING A REMOVABLE OPENING-DEFININGPORTION CIRCUMSCRIBED WITHIN THE AREA THEREOF, SAID MOUNTINGFLAP-DEFINING PROVISION BEING SWINGABLE INTO AND OUT OF THE PLANE OFSAID DEVICE WHEREBY ON REMOVAL OF SAID DEVICE FROM SAID ENCLOSURE ANDREMOVAL OF SAID PORTION, SAID PROVISION MAY BE SWUNG OUT OF THE PLANE OFSAID DEVICE AND ENGAGED OVER THE NECK OF SAID BOTTLED GOODS WITH THELATTER EXTENDING THROUGH THE OPENING DEFINED BY SAID REMOVED PORTION TOMOUNT AND ENTIRELY SUPPORT SAID DEVICE ON SAID BOTTLED GOODS AND THEREBYDISPLAY SAID ADVERTISING MATERIAL IN PROXIMITY TO SAID GOODS, SAIDDEVICE INCLUDING AT LEAST ONE SLOT EXTENDING INWARDLY FROM ONE EDGETHEREOF AND TERMINATING SHORT OF THE OPPOSITE EDGE THEREOF FORINTER-FITTING ENGAGEMENT WITH A COMPANION SIMILAR DEVICE TO DEFINE ACOMPARTMENTED DIVIDER FOR SAID GOODS, SAID PROVISION BEING DEFINED BY APREDETERMINED AREA OF SAID DEVICE ADJACENT TO SAID SLOT.